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Traditional Farmhouse, Natural Artisan

Jane Russell
Jane Russell

There is no doubt about it: some words can quickly become overused or misused.  Especially if they convey something attractive, and marketers get their hands on them! Take “artisan” for example. Many of you reading this will be quite fed up with this term and feel that it has been used so often that it has become meaningless.  Artisan, Farmhouse, Traditional, Natural: all terms that are used to market food products because they imply something wholesome and good about the product. But because there has been no agreed definition of the terms, they can be used indiscriminately to mislead the consumer.

So a recent Guidance Note from the Food Safety Authority of Ireland on “The Use of Food Marketing Terms” is certainly to be welcomed. 

 It lays down four criteria for a product to be described as artisan:

1. The food is made in limited quantities by skilled craftspeople

2. The processing method is not fully mechanised and follows a traditional method

3. The food is made in a micro-enterprise at a single location

4. The characteristic ingredient(s) used in the food are grown or produced locally, where seasonally available and practical

As someone who works with many small-scale Irish producers, I think that’s a very fair definition. As a business we use the word “artisan” frequently because, even though some of you may be growing tired of it, I believe it still best describes many of our suppliers, and their products.

With the above definition published (even though the “Guidance” does not become effective until December 2016), we can hope that the term “artisan”, and other terms defined in the Note, will be used more honestly by others in the future.

  • Jane Russell’s Handmade Sausages Gluten Free Roast Garlic & Red Wine Dinner Sausages 320g

    Jane Russell’s Handmade Sausages Gluten Free Roast Garlic & Red Wine Dinner Sausages 320g

    96% Prime Irish Pork.

    Succulent Toulouse style sausages, meaty, fresh lean Irish pork, a little roast garlic and a splash of red wine, filled into natural casings.

    • No off cuts
    • No short cuts
    • Just prime cuts

    For best results fry these lean meaty sausages slowly for 15-20 minutes in a little olive oil turning occasionally. Do not prick. 

    €4.95

  • Jane Russell’s Handmade Sausages Gluten Free Toasted Fennel & Chilli Dinner Sausages 320g

    Jane Russell’s Handmade Sausages Gluten Free Toasted Fennel & Chilli Dinner Sausages 320g

    96% Prime Irish Pork.

    Delicious meaty sausages with rich Italian flavours, fresh lean Irish pork, toasted fennel seeds and a hint of chilli, filled into natural casings.

    • No off cuts
    • No short cuts
    • Just prime cuts

    For best results fry these lean meaty sausages slowly for 15-20 minutes in a little olive oil turning occasionally. Do not prick. 

    €4.95

  • Jane Russell’s Handmade Dry Cure Rashers 200g

    Jane Russell’s Handmade Dry Cure Rashers 200g

    Dry cured back rashers Traditionally cured lean Irish pork loins with no added water, phosphates or nitrates. 

    €3.50

  • Jane Russell’s Handmade Sausages Gluten Free Bratwurst 220g

    Jane Russell’s Handmade Sausages Gluten Free Bratwurst 220g

    96% Prime Irish Pork.

    Classic all-meat sausages with a good firm bite, subtle flavour and a hint of cracked black pepper. No cereal or fillers just fresh lean Irish pork, natural seasoning and spices, filled into natural casings.

    • No off cuts
    • No short cuts
    • Just prime cuts.

    For best results fry these lean meaty sausages slowly for 15-20 minutes in a little olive oil turning occasionally. Do not prick. 

    €3.50

  • Jane Russell’s Handmade Sausages Original Irish Prime Irish Pork Sausages 220g

    Jane Russell’s Handmade Sausages Original Irish Prime Irish Pork Sausages 220g

    85% Prime Irish Pork. 

    Our famous traditional Irish sausages handmade in the artisanal way with plenty of fresh juicy lean Irish pork and Irish oats, filled into natural casings. 

    • No off cuts
    • No short cuts
    • Just prime cuts

    For best results fry these lean meaty sausages slowly for 15-20 minutes in a little olive oil turning occasionally. Do not prick. 

    €3.50

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