The Waterford Blaa, now available nationwide!
What is a blaa? Well, it is only one of the finest bread rolls known to mankind exclusive to Waterford, Ireland! Waterford people are obsessive about their blaas!
In 2013 The “Waterford Blaa” and “Blaa” was awarded Protected Geographical Indication status by the EU. Manufactures of blaas will only be allowed use the term Blaa if it is baked in Waterford. Any bread sold as a Waterford Blaa must be made by one of the certified bakeries.
It’s believed that blaas were introduced to Waterford at the end of the 17th century, by the Huguenots. The world “blaa” is said to be derived from the French word for white, “blanc,” but this theory is disputed.
The Waterford Blaa is a large, soft, and fluffy roll baked with flour going on before baking, differentiating it from a bap. Around 12,000 blaas are baked in Waterford daily, with most sold by the end of lunch! Blaas are a popular breakfast product normally eaten with just salted Irish butter or as a mid-day snack to make sandwiches with a variety of everyday fillings including crisps, bacon, ham, black pudding, steak and relish.
Hungry yet? Well, don’t worry, you won’t have to get down to Waterford to try an authentic blaa, because we now stock them online and deliver blaas to your door!